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Stage 6: SEO & Search Result Focus You may have heard of search engine optimization (or SEO), but what does that all mean? SEO is a fancy term for describing how your website performs relative to other similar websites (your competitors) when a person makes a search on a search engine (Google, Bing, etc.) If you are “improving your SEO”, that means you adjusting your website to appear closer to the top of a search engine’s search results. The first few search results receive a majority user’s attention and clicks, and if you aren’t on the first page of search results then most likely, they aren’t going to find you.
