TARAFLEX®, Exclusive Flooring for all IFF Competitions gerflor.com
IFF Sponsors
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s in all other sports Floorball needs sponsors to help the sport develop and grow. The IFF has built a marketing strategy where the essential part is to have the support of the sponsor in order to be able to have the same look and feel in all the IFF events enabling to organise an IFF Event in any type of venue. The strategy has been to upgrade the present Material Sponsors so that we have one Floorball Equipment sponsor, one Apparel Sponsor and one Flooring Sponsor on at least the Main or Partner level. The new Top Club Competition, the Champions Cup, has been left outside of the Event package acting as a test event for the future. Floorball is still commercially relatively unexploited, which gives possibilities for companies interested in the 15-29 age group to grow together with the sport. Cooperating with Floorball gives a good return on the investment, due to the relatively low financial threshold entering into the sport. The partner can apart from covering the hardly reached age groups also refresh its image, by using utilising the fast growing sport Floorball. A company with global activities and challenging attitude would make a good match with Floorball, especially if they are looking for access to young people who like action. The basic corner stone is to have competitions of the same look and feel and therefore IFF has for the period 2011 – 2014 closed the partnership contracts with the following Companies:
Face-off or dribbling
IFF entered in to a new co-operation with the oldest and biggest Floorball Manufacturer in the World – Unihoc in beginning of 2011, in order to speed up the development of Floorball world-wide. Unihoc is the official supplier of Floorball sticks and goalie equipment for IFF, which is especially important having a partner with a wide range of products for both the top players and new recreational players. IFF and Unihoc also co-operates closely in the spreading of the sport to new markets, where Unihoc has created a product line for the emerging markets and schools called Reactor. Unihoc has also decided to sponsor IFF separately, in order to make it possible for IFF to employ a Development Coordinator for the period 2012-2014. One of the most rapidly developing parts of equipment in Floorball is the ball itself. IFF has for the seasons 2011 – 2014 agreed to use in all official International Events the CR8ER ball produced by Unihoc. IFF signed Apparel contract with the sports shoe and apparel company Asics in 2011, in order to speed up the brand building of Floorball. IFF will together with Asics promote the sport in the retail market and Asics will produce a range of Floorball shoes and referee equipments for Floorball. IFF has together with Asics created the Most Valuable Player trophy – a Golden Shoe award in both Men’s and Women’s World Championships. Gerflor continues to be one of IFF’s very important material partners in the field of official certified floorings for the IFF Events. This partnership gives the IFF the possibility to really build the brand identity, since it now is possible to have Gerflor flooring in most of the IFF Events. The contract with Gerflor lasts until December 31st 2014 IFF signed a new partnership agreement with Swerink as the official rink provider for IFF Events. IFF has worked with Swerink for a number of years and it was now time to formalise the situation. Swerink is an important part of the same look and feel aspect, since the provide IFF rinks for both the IFF Eventsw and development work.
International Floorball Federation Alakiventie 2 00920 Helsinki Finland E-mail: office@floorball.org
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