RESOURCE MOBILIZATION
12. Media, promotion and public relations costs
Toolkit: Scaling Up HIV-Related Legal Services
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What rates do each of these contractors charge, and how often will they be required?
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Does the service require the development of pamphlets or other media to advertise and promote the service, its location and opening hours? What costs are involved in developing, printing and distributing promotional materials? Does the service intend to have a web site? What costs are involved in the ongoing maintenance and periodic updating of the website?
2 3 4 13. Monitoring and evaluation costs
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Has a monitoring and evaluation plan been developed and costed? What special costs are involved in supporting people living with HIV and key populations to be involved in monitoring and evaluation? It is common for monitoring and evaluation costs to represent 5% or more of the total programme costs.
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