IMPRESSIONS Since 2006, the young, energetic and innovative Roy has taken over the business reins for Stal Wilten and driven it into the mainstream. How? Hard work, nice horses, impressive follow through, professional standards and magnificent marketing. “I am an extreme perfectionist. Some people might say that I care too much about the details. I don’t stop until it’s perfect, so everything takes much longer. We don’t have much staff, just two employees, so a lot of it I do myself with my parents. Together we handle 20 horses at home, and we work brilliantly together. They have guided and supported me throughout this endeavor and have taught me so much about how important it is to blur the lines between work and passion,” Roy said. Roy realizes that impressions count. First impressions, media impressions, lasting impressions, and he is consistently impressing the audience. Through extensive and eye-catching marketing, he makes a visual statement about quality. Every detail is attractive,
64
· january/february
and with a distinctive look. He encompasses each angle of good marketing, starting with professional photographs and videos. He develops striking ads and runs them in numerous magazines. The gorgeous white pony, known as Frozen, that brightens the H&S cover this issue is quite the model. Not only very photogenic, he took care of little Sara who had never ridden. His You Tube video on the Stal Wilten channel features Sara’s first ride plus footage of him jumping with another adorable child and has over 32,000 views. With over 40,000 ‘likes’ on Facebook and close to 10,000 Instagram followers, Roy is on top of social media, posting often and garnering a big following. The Stal Wilten web site is well-designed and easy to navigate. He keeps it up to date with news on horses for sale, horses sold and winning, as well as a nice collection of testimonials from all over the U.S. Each step of the Stal Wilten experience is handled with care. Roy knows that a satisfied customer is the best tool for marketing and he has plenty of them to sing his praises. “Each year I