NEWproductalert by Sarah Appel
UVIDA SUN PROTECTION WITH STYLE
NEW SUN BLOCK ON THE BLOCK
In the last five years, sun protection at horse shows has been a legitimate concern that has turned into a thriving new market in the world of equestrian apparel. Hats are sporting bigger brims, sunscreen for horse and rider is available at every VIP table, and we’ve seen a huge push in wearable sun protection. On fast-paced horse show days, busy trainers and riders don’t have the luxury of slathering their bodies with sunscreen at two-hour intervals, so UPF clothing has become a welcome and effective alternative. New on the equestrian scene, Uvida will be making it’s debut on the show circuit this winter. Combining UPF 50 protection with sporty styles and flattering cuts, Uvida is quickly becoming the most sought-after brand on the market.
BRAND AMBITION
Bursting out of the gate with style, Uvida has partnered with HITS Horse Shows, and several others across the country. Uvida buyers will be able to have their barn, brand, or custom logo, screen printed on the shirts on-site at partnering shows. Blending personal brand exposure with stylish sun protection – a definite WIN-WIN!
MADE IN THE USA
Developing the perfect blend of fabrics was a two-year journey, and Uvida is proudly produced 100% in the United States. And these shirts can go far beyond the show ring. Wear them from the barn to the gym, or layer them under a sweater on a cool day. If riding isn’t your only sport, Uvida shirts are great for any and all outdoor activities. In addition to select horse shows, Uvida shirts will be available at mobile store Soléa Equestrian, and online at LuxuryEquineLifestyle.com and UvidaSportswear.com.
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· january/february