a single moment 1970s LIFA® With the development of the wonderfibre LIFA®, the first technical baselayers were launched. Its unsurpassed ability to move moisture away from the
1990s
body revolutionized everyday life for outdoor workmen. The latest generation LIFA® technology is still used in our baselayers today.
2012
PROWOOL The Prowool (today named HH® Warm™) baselayer for cold weather was lauched, combining Lifa® Stay Dry Technology™ with Merino wool for both moisture transport and added warmth. Designed for the coldest conditions, it catered the need for at greater range of baselayers for activities with varying intensity levels.
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2017
RESORT UNIFORM PROGRAM
2014
LIFA® FLOW STAY DRY. STAY COMFORTABLE. PERFORM LIKE A PRO. The Air-Flow-Vent system allows cool air in and surplus heat out. The principles of mechanical venting and flow was later incorporated into the Down Flow System and subsequently the successful H2Flow™ and LIFA® Flow construction.
2005
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Canadian Rockies. First ski resort with the Resort uniform program
2007 One of the most iconic ski resorts in the world is now wear Helly Hansen at work.
H2 Flow allows you to control your body’s temperature. The insulation concept uses air to provide warmth and ventilation and, at the same time, lets you control airflow so you can cool down when necessary.
1984
2009
HELLY TECH® The new waterproof and breathable fabric Helly Tech® is launched and
HH receives “The Quality Award”. Helly Tech® sat a new standard for
First European ski resort with Helly Hansen resort uniform program.
waterproof, breathable fabric and also provided the final layer for the 1986 introduction of the Helly Hansen 3-Layer System™.
Insulated detachable and adjustable hood
High vis brim
2011
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High protective collar
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Hidden cord adjustment
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No shoulder seam
The largest Ski Resort group in the world
HH printed logo
Helly Tech® Professional construction
2015
Chest pocket Recco Reflector
Neon piping
Vent zippers
École du Ski Français Key card pocket Snow skirt ULLR rubber logo Extra wide cuff with velcro
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Bellow pocket
Longer fit for freeride
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ELEVATION SHELL JACKET
2015/2016
technology with nonmulsed Merino wool. This product goes on to become a best-seller and wins multiple “best in test” awards around the globe. 2008 – Launch of Odin outdoor collection combing HellyTech 02 technology (today called Professional), YKK®’s revolutionary Aquaseal zipper and the Fusion Modular system. Already in its first year
of production, the Odin line won Germany’s Red Dot design award. 2009 – Launch of the Ask & Embla collection. Helly Hansen clashes its performance heritage with high fashion to create an eclectic collection of urban outerwear. 2012 – Helly Hansen introduces H2Flow™ – a revolutionary patented technology
that puts the user in direct control of their body’s temperature. The H2Flow™ concept is based on an insulation and ventilation system that uses air to provide warmth, and ventilation to cool the body down when necessary. 2013 – Merket for God Design, H2 Flow Jacket Good Design Award, Chicago Athenaeum Crew H2Flow Jacket
2014 – Best of Outdoor Retailer, Gear Patrol – HH Warm Flow FZ Hoodie Best for Skiing, Men’s Journal – HH® Active Flow LS 2001-2015 Volvo Ocean Race Sponsor 2015 – Gear of the Year, Outdoor Retailer Daily – Elevation Shell Jacket Best of the Show, The
Manual – Elevation Shell Jacket Best in Show, Gumption Gear – Elevation Shell Jacket Ski Showstopper, Ski Magazine – Elevation Shell Jacket 2016 – Winner, ISPO Award – Elevation Shell Jacket Red Dot Award – Elevation Shell Jacket 2017 – Helly Hansen partners with Light-
Flex™, wearable technology utilizing a printed active light to provide enhanced visibility and increased safety. 2017 – Helly Hansen introduces Life Pocket – A pocket engineered to preserve your personal electronics’ battery life span.