3 minute read

Editor’s Letter

Aunt Anomaly

Our family recently celebrated the 100th birthday of my Aunt Ruth. This makes her an anomaly in two ways. The first is that she has reached an age very few of us will achieve. While the number of American centenarians has been on the rise—up 44% in recent years, from 50,281 in 2000 to 72,197 in 2014 (the latest year for which I could find statistics), that’s still a minuscule portion of the population, a fraction of a fraction of one percent. neil greenberg The second anomaly is more relevant to our industry. It’s a widely-accepted fact that a vast amount of our healthcare dollars are spent on patients in the last few years of life. But Aunt Ruth is not one of those putting pressure on our healthcare system. Until recently, she lived on her own, without regular help of any kind. It was only just before her hundredth birthday that she moved to an assisted living facility because her blood pressure is low and she occasionally gets dizzy. Still, Aunt Ruth refuses to take medications (and please don’t tell her I revealed her age, which she strives to keep secret). Of course, the shift in dollars toward end-of-life care is due to several factors. One is the enormous advances that have been made in medical treatments of all kinds that extend life. Some of these just put off the inevitable for a few months at most, but others stave off the end indefinitely, and many add to quality of life as well. Then there’s the burgeoning industry of hospice, in-home nursing, assisted-living, ‘round-the-clock care and other services that tend to our physical and emotional needs as we decline. This is a tribute to the innovation and energy of our industry. It brings with it some controversy, of course. How long do we really want to extend the lives of people who have no discernible quality of life anymore, or little hope? To use another example from my family, take my father-in-law, who was a physician. At 88, he was found to have a type of cancer that would require aggressive treatment. Knowing the odds, and declaring “I’ve lived a good life,” he refused nutrition, gathered the family for a last goodbye, and died rather peacefully a couple of weeks later. What does all this tell us? I guess that, along with the miraculous forward march of medicine, we still have choices to make. And that, I think, is part of the patient-centricity topic we discuss in this issue. After all, what’s more patient-centric than becoming educated and taking more control of our own healthcare?

Advertisement

As always, we continue to look for the value of your contributions. Let us know if you have an idea for an article—the people we write for are the people who write for us.

Neil Greenberg, Editor

To become an HS&M contributing author or provide feedback, please email me at ngreenberg@hsandm.com.

There But they are ’ll some tell things us in confidence

people just won . And we ’t tell ’ll tell you you

There are a lot of opinions people never offer you about your company. What the pain is. What you could be doing better. What they think of your competition. How to talk to them effectively.

Big corporations get these answers through expensive research. Small to medium-sized companies don’t have that luxury. That’s why we created the Private Process © . It’s a quick, cost-effective way of compiling information that people will offer us in complete confidence. Then we assess the results and give you the insight you need to adapt your sales and marketing messages accordingly.

For details on how the Private Process works, and the kinds of answers you can get, contact us now at ngreenberg@hsandm.com.