What social media platforms do you use? As I mentioned facebook is our main platform, I also use pinterest as I find it a wealth of inspiration! What advice do you have for designers, crafters and small business owners working on an overall branding concept for their business? I would suggest getting along side a good graphic designer who can walk you through areas of branding/printing etc that you may not know much about, asking for their advise and taking their word that they know what is best for your brand. Invest in essentials like a great logo to stand out and represent the quality of your service and products. What is the biggest mistake these small business owners make when working on their branding? The biggest mistake I see is small business using template logo designs, I see multiple pages using the same branding or clip-arty type images that you can find in publisher. You need to invest in something that is uniquely yours that adequately represents your business. Another no no for me is using fonts that are far too overused, there are plenty of great free font sites out there that you can download and use for your business. Don’t just stick to the ones that come with your pc. What is the biggest challenge about being a New Zealand based web company? And what is the best thing? To be honest I have not come across any problems, I still get customers enquiring from Australia and they have no problem with me being based here in New Zealand. The best thing is that there are so many neat new design ideas and inspiration from overseas that NZ have not seen yet so I can apply some of the international style and ideas to my design making it a bit different to everything else that’s already been seen here.
x Janelle
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