What inspires you when you are developing new products?
I do a lot of draping on the mannequin. I pin seam lines to the form and see what shapes work. I love experimenting and its hugely rewarding if a design works out well when you have started from scratch like this. A huge amount of inspiration comes from the fabrics as well. I’m often found in fabric stores even when I didn’t plan on it, just soaking up the wonderful vibes that come out of the rolls of fabric!
What is your favourite product?
My favourite product in the online store right now is the leather yoke cardigan. I wear mine often and always get a compliment from someone. Its so versatile and I love how it drapes open. I often wear mine with an extra-long belt wrapped twice around the waist over the cardigan.
Do you have a product that sells a lot better than the others? The cluster clutch is the best seller. It’s the item that is most widely stocked in stores and the retailers love them. It’s such a cool design that is really unique.
What do you like the best about selling online?
I love the idea that the world is your oyster with an online store. You can break international markets overnight and become an exporter in an instant. Although my focus is to sell more within NZ right now, the possibility to advertise to the global market without needing to change the way I operate is a valuable thing.