Serravalle Designer Outlet: an experience between shopping, art and nature

An experience-based trip between shopping, art and nature with departure from the Serravalle Designer Outlet

TEXT Martina Olivieri

Alto Monferrato in Piedmont is an area with rolling hills and surrounding villages such as Gavi, Tortona and Novi Ligure. This enclave known worldwide also for its excellent wine production, especially its Gavi or Cortese di Gavi DOCG wines, offers amazing tours of the territory which are worth going on. But not only this: in the heart of these hills you will find the largest outlet in Europe, the McArthurGlen Serravalle Designer Outlet, an opportunity for a memorable day of shopping combined with one or two tours to discover the treasures of this territory such as castles, villages, historic residences and fine wine; the ingredients of this wonderful land. Get your fill of glamour with over 230 stores of Italian and International brands at discounted prices up to 70%. It is located within a sunny and spacious design building inspired by the old Ligurian architecture to complete this experience between fashion, good food and entertainment. The Serravalle Designer Outlet accommodates its guests with numerous services, including ample free parking, a shu le service from Milan, an information office, 14 dining areas and the “Play Land”, a new playground with baby parking designed to transform a family-shopping day into a fun experience for children. There is a wide choice of brands suitable for everyone (from the luxury of Gucci, Prada and Off-White to international fashion brands such as the polo shirts of Ralph Lauren or Nike and Adidas sportswear) and you can discover the true typical Italian fashion style between welcoming cafes, restaurants and personalised services. Before or a er your shopping purchases, you can choose to discover the area taking part in one of the many activities such as wine tours in the cellars of Gavi, local cookery lessons to really get your hands messy with the pasta dough, bike rides in the hills loved by Fausto Coppi, (the Italian cycling legend born in these areas) and the memorable Truffle Hunting Experience. We can also add to this interesting tours for archaeological enthusiasts in the archaeological area of Libarna, and for those who prefer exploring ancient parishes or to get to know the local culture be er, we recommend a visit to the Museum of Divisionismo of Tortona. Visit the Serravalle Designer Outlet website to discover the tours of Alto Monferrato, also through the recommendations of the local tourist Consortium, ready to give suggestions on the most wonderful tourist experiences in order for you to enjoy this land of wine, truffles, fortresses, myths and cycling.