GRAY No. 37

Page 123

Turkish-born industrial designer Erdem Selek has spent his career in consumer and academic spheres, but it wasn’t until 2016 that he founded his own design studio to “focus on everyday objects—mainly those ‘silent’ ones that often go unnoticed.” His PlusMinus screwdriver, for example, is a form that is both intuitive to use and aesthetically pleasing when it’s out of the toolbox and set down in a living space. Its carefully devised form, made of polished stainless steel, fits the hand but can also rest on a desk “like a small yet perfectly formed work of art,” says Selek. A PlusMinus set consists of a pair of Phillips #2 and 3/16-inch flat-bladed screwdrivers, each with a paddle-shaped handle engraved with either a plus sign (indicating that it is a Phillips tool) or a minus sign (indicating that it’s flat-bladed). The position of the symbol tells the user which way to turn the tool in order to screw or unscrew. “The pure use of material makes the product a precious tool that can be kept for generations,” says Selek. ❈

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