Non Fiction

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11 AUSTRALIAN L W B ARD Communication Arts selection August photo issue 2007 I was always worried that we wouldn’t pull this off. Fortunately, the art director wasn’t and he kept the idea just literal enough not to blow the aesthetics. We had the clothes made up with the weaving unstitched at key contact points and although we tried to shoot the yarn from every angle we ended up creating it in Photoshop and dropping it in. This was all about collaboration and a client who let “creatives” own the day.

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