A Business Planning Guide for Social Enterprises

Page 48

A B U S I N E S S P L A N N I N G G U I D E TO D E V E LO P I N G A S O C I A L E N T E R P R I S E : A P P E N D I C E S

Marketing and sales

Premises

What is your ‘marketing strategy’? (include any e-commerce strategy)

Insurance – please give details

What is your pricing strategy?

Location: Buy Rent Buy Owner of property

What is your promotion and advertising strategy? (Please attach any relevant material)

Lease Rent/Lease Rent/Lease (per year)

Valuation of property

Rent/Lease agreement

Mortgage details (if applicable) Amount of mortgage

How often do you pay?

Offer/conditions

Rent/Lease term:

Equity

Will you be able to renew the rent agreement/lease? Yes No

Length of mortgage (if applicable)

When is the next rent/lease review?

Additional information: Other loans/borrowings secured against property

How often are reviews?

What is your customer care and customer feedback strategy/policy?

Who is responsible for repairs?

Details of the people involved in marketing:

– inside the building

Other occupants renting etc:

– outside the building

Rates per year: £ What is your budget for marketing?

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