A B U S I N E S S P L A N N I N G G U I D E TO D E V E LO P I N G A S O C I A L E N T E R P R I S E : A P P E N D I C E S
The market
Social purpose
Customers – who will buy your goods/services?
Give brief details of the social purpose you will meet through running your social enterprise.
Who will benefit?
Why will customers buy from you? Why is there a need for this social enterprise?
Market Research – detail the market research carried out, what trends were identified etc?
How will running the social enterprise meet the need?
Competitors – detail major competitors, their strengths/weaknesses and pricing strategies:
What is the type of social enterprise that will be run? (if applicable – for example social firm, development trust, etc)
Market testing (if applicable) – detail any results from this: Briefly detail your strategy to meet the critical success factors?
Similar examples (if applicable) – details of similar types of social enterprises and what can be learned from them
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