Testing your idea So far we’ve focused on stimulating an idea, shaping and moulding it based upon your past experiences, motivations, organisational capacity and the external environment. Stage 4 will require you to start putting some of that thinking into practice.
52
You will do some initial calculations, a bit of practical work to check whether you have a sound business proposition. This stage is particularly important as it will allow you to determine whether or not your idea is worth pursuing.
53