this is ground The story behind the brand stems from Mike Macadaan’s experience as a crew chief for an advertising blimp travelling from city to city carrying an array of wild blimp gear. Their signature ‘Cord Taco’ draws inspiration from a Mexican taco, a seamless concept that brings utility and fashion together. An idea that may seem rather simple has now become an unstoppable brand, with a determined goal to inspire creativity and invention for modern-day adventures.
FRESH Magazine Issue 08
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