Page 99

Product#Brochure

Others

7%

3%

PR#Events

17%

Store

13% Media# Advertisements

30%

Friends

30%

Storefront(as(the(main(information(resource

HighVasset(Class(Consumers(Prefer(to(Get(Information(about(Luxury( Goods(from(Product(Brochures Magazine UnitďźšRMB

Internet

Product$Brochure

TV

Outdoor$Advertisement

35%

30%

9%

10$2$50M

43%

18%

17%

50$2100M

44%

10%

45%

7%

10M$and$below

100M$and$above

24%

27%

9%

Newspaper

10% 7%

7%

9%

6%

7%

9%

6%

5% 10% 6%

Consumers$with$assets$less$than$RMB$10M$prefer$to$receive$luxury$ information$from$magazines,$internet$and$outdoor$advertisements.$ Those$with$RMB$100M$and$above$on$the$other$hand,$favor$high$2$end$ magazines,$products$brochures$and$use$less$of$the$internet.$

096

Profile for Fortune Character

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

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