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Shif ting( from( sole( dependence( on( international( advertising( and( public( relations( (PR)( agencies( to( gradually(building(trust(with(Chinese( Establishing(professional(publications( a d v e r t i sin g ( a n d ( P R ( a g e n c i e sZ(

for( the( Chinese( market,(primarily(in(

Beginning(to(fully(leverage(the(local(

the(form(of(internal(magazine

advantages( of( Chinese( advertising( and(PR(agencies

Transitioning(from(using(international( spokespersons( to( more( Chinese( spokespersons

Emphasizing( communications( in( cir cles,( paying( at tention( to( the( impact( of( key( opinion( leaders( and( hosting( more( activities( for( Chinese( wealthy(groups.

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Profile for Fortune Character

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

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