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Consumers(Highlight(Time(Efficiency(When(Shop(Luxury(Goods(Online

Time%Efficiency

24.7% 20.4%

Cheap%Price Deliver Straight%to Door

17.2% 16.1%

Variety Guaranteed Quality

11.8%

Instant Availability%of New%Product

7.5% 2.3%

Others

Male( Online( Luxury( Consumers( Concern( about( Efficiency( Whereas( Female( Consumers(Pay(More(Attention(to(Prices

34% 31% 28% Female

Male

22% 19% 15% 12% 11%

9% 8%

7% 3%

Cheap&Price

Deliver&Straight& to&Door

Variety

Time&Efficiency

Guaranteed& Quality

Instant&Availability of&New& Products&

3%

1%

Others

068

Profile for Fortune Character

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

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