Consumers(Highlight(Time(Efficiency(When(Shop(Luxury(Goods(Online
Time%Efficiency
24.7% 20.4%
Cheap%Price Deliver Straight%to Door
17.2% 16.1%
Variety Guaranteed Quality
11.8%
Instant Availability%of New%Product
7.5% 2.3%
Others
Male( Online( Luxury( Consumers( Concern( about( Efficiency( Whereas( Female( Consumers(Pay(More(Attention(to(Prices
34% 31% 28% Female
Male
22% 19% 15% 12% 11%
9% 8%
7% 3%
Cheap&Price
Deliver&Straight& to&Door
Variety
Time&Efficiency
Guaranteed& Quality
Instant&Availability of&New& Products&
3%
1%
Others
068