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Over(Half(of(Consumers(Spend(Less(Than(20%(

The(Less(Assets(the(Consumer(Owns,(the(

Annual(Spending(on(Luxury(Goods

Much(He(Spends(on(Luxury(Goods

Below 10% 40% 35% 30%

Unit&RMB

25%

25%

Over&100M

24%

45%

25% 6%

50&*&100M

23%

43%

29% 5%

10&*&50M

22%

42%

33% 3%

20% 15%

Above 50%

4%

33%

10% 5% 0%

10%()(20%

Below&10% Less&than&10M

25%

37%

36% 2%

10%&*&20% 20%&*&50%

38%

0%

20%

40%

60%

80%

100%

Above&50%

20%()(50%

038

Profile for Fortune Character

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

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