Fortune Character China Luxury Report 2012

Page 38

Section(Two:( Consumption(trends(of(Chinese(wealthy

1.( With( the( temporary( setback( of( consumer( confidence( on( luxury(products,(future(demand(remains(inelastic

The(Richer(the(Consumer(is, the(Firmer(the(Demand(for(Luxury(Consumption(Becomes

Unit0RMB

43%

Over0100 million

38%

50090100 million 1009050 million

25%

29%

23%

32%

20%

23% 18%

3% 16%

30% Increase

Less0than010 million

23%

21%

Flat Uncertain

37%

Decrease 0% 10%

035

19%

20%

30%

40%

50%

60%

70%

80%

90%

100%


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