Page 38

Section(Two:( Consumption(trends(of(Chinese(wealthy

1.( With( the( temporary( setback( of( consumer( confidence( on( luxury(products,(future(demand(remains(inelastic

The(Richer(the(Consumer(is, the(Firmer(the(Demand(for(Luxury(Consumption(Becomes

Unit0RMB

43%

Over0100 million

38%

50090100 million 1009050 million

25%

29%

23%

32%

20%

23% 18%

3% 16%

30% Increase

Less0than010 million

23%

21%

Flat Uncertain

37%

Decrease 0% 10%

035

19%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Profile for Fortune Character

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

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