Fortune Character China Luxury Report 2012

Page 20

The( number( of( luxury( stores( is( closely(related(to(local(commercial( real(estate(development

The( purpose( of( opening( stores( in( second( and( thirdVtier( cities( is( to( satisfy( local( consumption( needs( and( provide( brand( experiences,( as( well( as( to( strengthen( local( customer(service(capacity

L a n d m a r k ( b r a n d s ( l e a d ( t r e n d s( whereas( the( “cluster( effect“( is( common( among( luxury( brands( that(follow(the(leading(trend

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