Page 139

Appendix( 3:( Research( targets( –( 217( directors( of( media( and( advertising(companies

Graduate(Master/MB A/EMBA/Phd)

35%

56% 44% Male

Undergraduate

52%

54%

Female

48%

Less6than6 undergraduate

11% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

First-tier cities

44%

Second- tier cities 60%

36%

49%

50% 40%

20%

20% Unit:RMB

31%

30%

10%

12%

8%

0% 10M6and6below

10B506M

50M6and6above

20B306yo

30B406yo

40B506yo 506and6above

136

Profile for Fortune Character

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

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