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2.(The(current(situation(of(luxury(brands’(investment(on(Chinese(media 1)( Main( promotional( efforts( of( luxury( brands( in( China( are( through( advertisements,(supplemented(by(PR(events(in(China

Advertising( and( PR( Events( are( Two( Major( Marketing(Approaches( for( International(Luxury(Brands Advertising 45% 40%

45%

35% 30% 25% 20%

Others

15%

34%

10%

5%

PR4Events

5% 0%

7%

Event4Marketing

9%

Database4Marketing

2)( Main( media( types( that( luxury( brands( invest( in:( magazines,( internet( and(radio

100

Profile for Fortune Character

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

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