142,000 residents 66,000 homes 42 kT to landfill 4% tax cut in 2010 lean systems transparency incentives
£1
£100/tonne
recycle
measure
3
.a. p 0
reward
Trial – is it just the bin? (kg/hh/wk) 9.5 9 8.5 8 7.5 7 6.5 6 5.5 5 4.5
Borough Non-enrolled Enrolled
Sep
Oct
Nov
Dec
Results • • • • • •
Activation Rate Recycling up Contamination down More careful recycling Reward Points Net Saving yr 1
64% 40% 60% 74% £2m £1-200 k