INSIDE: 121098654321314 University Demographics Fordham Observer: Profile and Reach Production Calendar Print BulkDigitalRatesRatesRates Summary In-House Graphic Design Solutions Packages For TermsStudentsandConditions MEDIA2022-2023KIT
2 The Student Voice of Fordham Lincoln Center 7,300Undergraduate+graduateenrollment9,500Undergraduate+graduateenrollment 200,000+16,800On-campus4,800residentsTotalenrollmentAlumniROSECAMPUSHILLLINCOLNCENTERCAMPUS 441 E. Fordham Rd. The Bronx, NY 113 W. 60th St. New York, NY Fordham College at Lincoln Center - Fordham College at Rose Hill - Gabelli School of Business - School of Professional and Continuing Studies - Fordham London CenterGraduate School of Arts and Sciences - Gabelli Graduate School of Business - Graduate School of Religion and Religious Education - Graduate School of Social Service - Fordham Law School - Graduate Professional and Continuing Studies Women MEN Demographic data courtesy 20088/fordham_factshttps://www.fordham.edu/info/of University demographics
3advertising@fordhamobserver.com CONTACT THE BUSINESS TEAM Biweekly2,000printdistribution to Lincoln Center and Rose Hill 38,700Avg.weeklypageviewsfordhamobserver.com Weekly1,300e-newslettersubscribers 1st place 1st place 1th place Website Online Pacemaker Award Associated Collegiate Press Fall 2020 Newspaper American Scholastic PressSpringAssociation2021 Newspaper ACP National College MediaSpringConvention2019 is the student newspaper — and student voice — of Fordham Lincoln Center. Reaching over 9,400 members of the Fordham community at the Lincoln Center campus alone and extending further to the Rose Hill campus in the Bronx, The Observer targets a diverse and highly desirable audience of students and faculty in all of Fordham’s undergraduate and graduate programs. By advertising with The Observer, you are gaining valuable exposure to this audience in a targeted way not possible with any other publication. You will reach students pursuing undergraduate and graduate degrees in the liberal arts, natural and social sciences, education, law, business, and social work. The Observer’s campus, city and global coverage is distributed biweekly in print through stands at the Lincoln Center and Rose Hill campuses, available online at fordhamobserver.com and emailed weekly to e-newsletter subscribers. 1,600 1,6502,900@fordhamobserver Profile and reach Fordham Observer:
4 The Student Voice of Fordham Lincoln Center production calendar Be kind, respect our deadlines. We ask that you submit artwork for our print edition five business days in advance of publication. For our email newsletter, please submit artwork three days in advance of distribution. Adherence to these deadlines helps us stick to our own. Thank You! print edition 2022 Aug. 26 Sept. 14, 28 Oct. 12, 26 Nov. 16 Dec. 7 2023 Jan. 25 Feb. 8 March 1, 22 April 12, 19 May 3 The Observer publishes a free, 2,000-copy print edition biweekly (every two weeks) during the academic year, distributed across both the Lincoln Center and Rose Hill campuses EMAILWebsiteNEWSLETTERRegular news highlights and newsletter-exclusive content Weekly newsletters are sent every Saturday during the academic year The email newsletter hits inboxes weekly during the academic year and monthly during the summer. New stories are published regularly year-round at fordhamobserver.com.
5advertising@fordhamobserver.com CONTACT THE BUSINESS printTEAM Rates half page 3 column 2 column 10” x 7.75” Our most popular print option. Lots of real estate for catchy visuals, snazzy slogans and QR codes — if that’s your thing. COLOR: $499 BLACK AND WHITE: $399 5.9” x 7.75” Our second most popular option. A little cozier, but still more than enough room to get the point across. COLOR: $345 BLACK AND WHITE: $245 3.9” x 7.75” Snug and efficient. If you’re having trouble fitting everything in, our designers can take over. COLOR: $245 BLACK AND WHITE: $145 TOP STICKERBOTTOMFULLBANNERPAGEBANNER 10” x 1.5” Sits atop the nameplate. Prints in full color. Available on the front or back page. $899 10” x 16” You can’t miss this one. One whole page is yours to fill as you please. COLOR: $699 BLACK AND WHITE: $599 10” x 1.5” Sits below front page bottom fold content and stretches all the way across. Prints in full color. $799 *Contact for exact dimensions A pop of color layered atop all front page content. Great for short announcements and offers. Printed — not a real sticker. $299 TOP BOTTOMBANNERBANNER
fordhamobserver.comEMAILNEWSLETTER 6 The Student Voice of Fordham Lincoln Center SidebarHeader TOPPER 728 x 90 pixels Positioned above the nameplate on the homepage. Appears above all content on all pages, desktop and mobile. $300 / 1 week $999 / 4 weeks 300 x 250 pixels Positioned above all section content on the homepage. Appears beside all content on all pages, desktop and mobile. $150 / 1 week $499 / 4 weeks 700 x 300 pixels $150 / 1 week $499 / 4 weeks NOTE: The Observer does not publish sponsored articles or allow the insertion of do-follow links in any existing content at this time. See for yourself: Sign up for the e-newsletter at fordhamobserver.com
7advertising@fordhamobserver.com CONTACT THE BUSINESS TEAM twitter instagramfacebook 2,900 Followers 200 characters + URL + image Single Post A solitary tweet to our loyal EngageCampaignreaders.$50welland often. $15 / post 10-post minimum 1,600 Followers 200 characters + URL + image Single Post Let readers know what you’re about, but just once. Campaign$30 Stay awhile and connect. $10 / post 10-post minimum 1,650 Followers 200 characters + URL + image Single Story Get the word out. engagement.One-time$30Campaign Make sure everyone knows. $10 / story 7-story minimum @FORDHAMOBSERVER
The Student Voice of Fordham Lincoln Center8 bulk rates Print For bulk purchases of any print advertisement option, the following discounts apply: Digital For bulk purchases beyond one month of any online (fordhamobserver.com) advertisement option, the following discounts apply: 3X off10%peradvertisement 6 WKS off10%peradvertisement 6X 15% off per advertisement 8 WKS off20%peradvertisement 9X off20%peradvertisement 10 WKS off30%peradvertisement Other ideas? If you have a bulk or package deal in mind that’s not here, any custom bundle across 2 or more platforms (print, social media, e-newsletter, digital) earns an automatic 10% discount!
advertising@fordhamobserver.com CONTACT THE BUSINESS TEAM 9 Unit Name Dimensions (Width x Height) FileAcceptedTypes Submission Lead-Time Rate Print Edition Top FrontBannerPage 10” x 1.5” TIFF, PDF, JPEG, PNG 5 business days Color: $899 Bottom Banner Front Page 10” x 1.5” TIFF, PDF, JPEG, PNG 5 business days Color: $799 Front Page Sticker 1.25” diameter TIFF, PDF, JPEG, PNG 5 business days Color: $299 Full Page 10” x 16” TIFF, PDF, JPEG, PNG 5 business days Color: $699 Black and white: $599 Half Page 10” x 7.75” TIFF, PDF, JPEG, PNG 5 business days Color: $499 Black and white: $399 3 Column 5.9” x 7.75” TIFF, PDF, JPEG, PNG 5 business days Color: $345 Black and white: $245 2 Column 3.9” x 7.75” TIFF, PDF, JPEG, PNG 5 business days Color: $245 Black and white: $145 Online Header 728 x 90px JPEG, PNG 3 business days $300 / 1 week $999 / 4 weeks Sidebar 300 x 250px JPEG, PNG 3 business days $150 / 1 week $499 / 4 weeks Email Newsletter Topper 700 x 300 px JPEG, PNG 3 business days $150 / 1 week $499 / 4 weeks Social Media Twitter Post 200 1200charactersx675px JPEG, PNG 3 business days $50 / single post $15 / post, 10-post minimum Facebook Post 200 1200charactersx628px JPEG, PNG 3 business days $30 / single post $10 / post, 10-post minimum Instagram Story 200 1080charactersx1920px JPEG, PNG 3 business days $30 / single story $10 / story, 7-story minimum specs + Creative
don’t pay for a bad ad 10 The Student Voice of Fordham Lincoln Center
let us design it for you! 11advertising@fordhamobserver.com CONTACT THE BUSINESS TEAM Graphic design might not be your passion — good thing it’s ours. Give us as much instruction as you’d like, and for a flat rate of $40 per size, we’ll whip up something sure to draw eyes on any and every platform. Don’t DIY your way into a corner. Let our award-winning designers take the headache out of your print, digital and social media advertising!
The Student Voice of Fordham Lincoln Center12 the dean Print + Social Media Perfect for a big announcement. Reach 2,000 print readers and over 4,000 combined social media followers. 1 Back Page Premium 1 Instagram Story 1 Facebook Post 1 $710Tweet the VP Print + E-Newsletter Make your message stick. Reach 2,000 print readers and over 1,300 e-newsletter subscribers week after week 3 Half Page Black and White 6 E-Newsletter Banner $1,199 the President Print + Social Media The works. Our most popular and highest-traffic spots. 3 Front Page Banner 10-Post Twitter Campaign $2,399 packages
advertising@fordhamobserver.com CONTACT THE BUSINESS TEAM 13 Terms and conditions The Observer offers special advertisement options and rates for students and student-run Lincoln Center clubs. These offerings are tailored to best reach our undergraduate and campus audience. Don’t hesitate to contact the advertising coordinator to work out a custom deal! Header Sidebar $150 / 1 week $545 / 4 weeks $100 / 1 week $375 / 4 weeks FORDHAMOBSERVER.COM 3 column 2 column half page COLOR: $149 BLACK AND WHITE: $125 FULL PAGE COLOR: $299 BLACK AND WHITE: $199 COLOR: $99 BLACK AND WHITE: $75 COLOR: $75 BLACK AND WHITE: $50 Classified First two words may be bolded for no extra charge. Hyphenated/abbreviated words countWordindividually.limit:50 $2 / 1 word PRINT EDITION Get your message out with a post on Instagram, Facebook or Twitter. $20 / post per platform @fordhamobserver
Fordham University Lincoln Center 140 West 62nd Street Room G32 New York, NY 10023 accepted artwork general rate policy terms of payment All advertisements must be saved as one of the following file types: PDF, JPEG, TIFF The Observer staff will not make any sizing, color or artwork changes to existing advertisements unless otherwise requested and paid for. The Observer reserves the right to cancel placement of any advertisement. Reasons include (but are not limited to): adherence to the Student Handbook and art not submitted exactly as specified. Art in correct proportions, file format and reasonable resolution must be delivered to the Business Manager no later than five days before print date or three days before digital distribution unless otherwise specified. Bulk contract rates and special promotion rates will be determined on a case-by-case basis. The Observer reserves the right to sell, at any time, special promotional packages that carry special rates for all or some advertisers. The Observer reserves the right to revise the schedule of rates by giving 30 days’ written notice. Invoices will be mailed after publication of advertisement, along with tear sheets when applicable. Fordham departments and organizations will receive inter-departmental budget transfer forms. Charges that are 30 days past due will be assessed an initial 10% late fee. An additional 15% late fee will be applied to the new total charge for every 15 days the charge remains past due. Advertisements from clients whose accounts remain unpaid after 45 days will be stopped until payment and balances are current. Fordham University and The Observer reserve the right to report past due accounts to credit agencies. “Make good” advertisement requests in writing should be sent to the Advertising Coordinator. 14 Luis Castellanos Advertising Coordinator advertising@fordhamobserver.com Terms and conditions The Student Voice of Fordham Lincoln Center
Media kit designed by Owen Roche Updated by Luis Castellanos and Maddie Sandholm