MEDIA2021-2022 KIT INSIDE: 2 3 4 5 6 8 9 10 12 13 14
University Demographics Fordham Observer: Profile and Reach Production Calendar Print Rates Digital Rates Bulk Rates Summary In-House Graphic Design Solutions Packages For Students Terms and Conditions
University demographics 9,100
7,000
16,400
Undergraduate + graduate enrollment
Undergraduate + graduate enrollment
Total enrollment
LINCOLN CENTER CAMPUS
ROSE HILL CAMPUS
113 W. 60th St.
441 E. Fordham Rd.
New York, NY
The Bronx, NY
4,800 On-campus residents
195,000+ Alumni
Fordham College at Lincoln Center - Fordham College at Rose Hill - Gabelli School of Business - School of Professional and Continuing Studies - Fordham London Center Graduate School of Arts and Sciences - Gabelli Graduate School of Business - Graduate School of Religion and Religious Education - Graduate School of Social Service - Fordham Law School - Graduate Professional and Continuing Studies
Two or More Races International
MEN Women
Hispanic/Latino
White
Black Asian
Demographic data courtesy of https://www.fordham.edu/info/ 20088/fordham_facts
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The Student Voice of Fordham Lincoln Center
Fordham Observer: Profile and reach 1st place
1st place
1th place
Website Online Pacemaker Award Associated Collegiate Press Fall 2020
Newspaper American Scholastic Press Association Spring 2021
Newspaper ACP National College Media Convention Spring 2019
@fordhamobserver
2,850
1,500
1,300
is the student newspaper — and student voice — of Fordham Lincoln Center. Reaching over 9,400 members of the Fordham community at the Lincoln Center campus alone and extending further to the Rose Hill campus in the Bronx, The Observer targets a diverse and highly desirable audience of students and faculty in all of Fordham’s undergraduate and graduate programs. By advertising with The Observer, you are gaining valuable exposure to this audience in a targeted way not possible with any other publication. You will reach students pursuing undergraduate and graduate degrees in the liberal arts, natural and social sciences, education, law, business, and social work. The Observer’s campus, city and global coverage is distributed biweekly in print through stands at the Lincoln Center and Rose Hill campuses, available online at fordhamobserver.com and emailed weekly to e-newsletter subscribers.
2,000
38,500
1100
Biweekly print distribution to Lincoln Center and Rose Hill
Avg. weekly page views fordhamobserver.com
Weekly e-newsletter subscribers
CONTACT THE BUSINESS TEAM advertising@fordhamobserver.com
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production calendar print edition
EMAIL NEWSLETTER
The Observer publishes a free, 2,000-copy print edition biweekly (every two weeks) during the academic year, distributed across both the Lincoln Center and Rose Hill campuses
Regular news highlights and newsletter-exclusive content
2021 Aug.
28
Sept.
22
Oct.
6, 27
Nov.
10, 24
Dec.
8
2022 Feb.
2, 16
March 2, 23
4
April
6, 20
May
4
Weekly newsletters are sent every Saturday during the academic year The email newsletter hits inboxes weekly during the academic year and biweekly during the summer.
Website New stories are published regularly year-round at fordhamobserver.com.
Be kind, respect our deadlines. We ask that you submit artwork for our print edition five business days in advance of publication. For our email newsletter, please submit artwork three days in advance of distribution. Adherence to these deadlines helps us stick to our own.
Thank You!
The Student Voice of Fordham Lincoln Center
print Rates TOP BANNER half page
STICKER *Contact for exact dimensions
A pop of color layered atop all front page content. Great for short announcements and offers. Printed — not a real sticker. $299
10” x 7.75”
Our most popular print option. Lots of real estate for catchy visuals, snazzy slogans and QR codes — if that’s your thing. COLOR: $499 BLACK AND WHITE: $399
TOP BANNER 10” x 1.5”
Sits atop the nameplate. Prints in full color. Available on the front or back page. $899
FULL PAGE 10” x 16”
3 column
2 column
5.9” x 7.75”
3.9” x 7.75”
Our second most popular option. A little cozier, but still more than enough room to get the point across. COLOR: $345 BLACK AND WHITE: $245
Snug and efficient. If you’re having trouble fitting everything in, our designers can take over. COLOR: $245 BLACK AND WHITE: $145
BOTTOM BANNER
You can’t miss this one. One whole page is yours to fill as you please. COLOR: $699 BLACK AND WHITE: $599
BOTTOM BANNER 10” x 1.5”
Sits below front page bottom fold content and stretches all the way across. Prints in full color. $799
CONTACT THE BUSINESS TEAM advertising@fordhamobserver.com
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fordhamobserver.com Header 728 x 90 pixels
Positioned above the nameplate on the homepage. Appears above all content on all pages, desktop and mobile. $300 / 1 week $999 / 4 weeks
NOTE: The Observer does not publish sponsored articles or allow the insertion of do-follow links in any existing content at this time.
Sidebar 300 x 250 pixels
Positioned above all section content on the homepage. Appears beside all content on all pages, desktop and mobile. $150 / 1 week $499 / 4 weeks
EMAIL NEWSLETTER TOPPER See for yourself: Sign up for the e-newsletter at fordhamobserver.com
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700 x 300 pixels $150 / 1 week $499 / 4 weeks
The Student Voice of Fordham Lincoln Center
@fordhamobserver Twitter
2,800 Followers 200 characters + URL + image
1,500 Followers 200 characters + URL + image
1,050 Followers 200 characters + URL + image
Single Post
Single Post
Single Story
A solitary tweet to our loyal readers.
Let readers know what you’re about, but just once.
Get the word out. One-time engagement.
$50
$30
$30
Campaign
Campaign
Campaign
Engage well and often.
Stay awhile and connect.
Make sure everybody knows.
$15 / post 10-post minimum
$10 / post 10-post minimum
$10 / story 7-story minimum
CONTACT THE BUSINESS TEAM advertising@fordhamobserver.com
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BULK rates PRINT For bulk purchases of any print advertisement option, the following discounts apply:
3x 6x 9x
10%
15%
20%
off per advertisement
off per advertisement
off per advertisement
digital For bulk purchases beyond one month of any online (fordhamobserver.com) advertisement option, the following discounts apply:
6 wks 8 wks 10 wks 10%
20%
30%
off per advertisement
off per advertisement
off per advertisement
Other ideas? If you have a bulk or package deal in mind that’s not here, any custom bundle across 2 or more platforms (print, social media, e-newsletter, digital) earns an automatic 10% discount!
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The Student Voice of Fordham Lincoln Center
summary Unit Name
Dimensions (Width x Height)
Accepted File Types
Submission Lead-Time
Rate
Print Edition Top Banner Front Page
10” x 1.5”
TIFF, PDF, JPEG, PNG 5 business days Color: $899
Bottom Banner Front Page
10” x 1.5”
TIFF, PDF, JPEG, PNG 5 business days Color: $799
Front Page Sticker 1.25” diameter
TIFF, PDF, JPEG, PNG 5 business days Color: $299
Full Page
10” x 16”
TIFF, PDF, JPEG, PNG 5 business days
Color: $699 Black and white: $599
Half Page
10” x 7.75”
TIFF, PDF, JPEG, PNG 5 business days
Color: $499 Black and white: $399
3 Column
5.9” x 7.75”
TIFF, PDF, JPEG, PNG 5 business days
Color: $345 Black and white: $245
2 Column
3.9” x 7.75”
TIFF, PDF, JPEG, PNG 5 business days
Color: $245 Black and white: $145
Header
728 x 90px
JPEG, PNG
Sidebar
300 x 250px
JPEG, PNG
700 x 300 px
JPEG, PNG
3 business days
JPEG, PNG
3 business days
Online $300 / 1 week $999 / 4 weeks $150 / 1 week 3 business days $499 / 4 weeks 3 business days
Email Newsletter Topper
$150 / 1 week $499 / 4 weeks
Social Media Twitter Post Facebook Post Instagram Story
200 characters 1200 x 675 px 200 characters 1200 x 628 px 200 characters 1080 x 1920px
JPEG, PNG JPEG, PNG
$50 / single post $15 / post, 10-post minimum $30 / single post 3 business days $10 / post, 10-post minimum $30 / single story 3 business days $10 / story, 7-story minimum
CONTACT THE BUSINESS TEAM advertising@fordhamobserver.com
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don’t pay for a bad ad
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The Student Voice of Fordham Lincoln Center
let us design it for you!
Graphic design might not be your passion — good thing it’s ours. Give us as much instruction as you’d like, and for a flat rate of $40 per size, we’ll whip up something sure to draw eyes on any and every platform. Don’t DIY your way into a corner. Let our award-winning designers take the headache out of your print, digital and social media advertising!
CONTACT THE BUSINESS TEAM advertising@fordhamobserver.com
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packages THE DEAN Print + Social Media
Perfect for a big announcement. Reach 2,000 print readers and over 4,000 combined social media followers. 1 Back Page Premium 1 Instagram Story 1 Facebook Post 1 Tweet $710
THE vp Print + E-Newsletter Make your message stick. Reach 2,000 print readers and over 700 e-newsletter subscribers week after week. 3 Half Page Black and White 6 E-Newsletter Banner $1,199
THE president Print + Social Media The works. Our most popular and highest-traffic spots. 3 Front Page Banner 10-Post Twitter Campaign 399 $2,3 $2,399
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The Student Voice of Fordham Lincoln Center
for students The Observer offers special advertisement options and rates for students and student-run Lincoln Center clubs. These offerings are tailored to best reach our undergraduate and campus audience. Don’t hesitate to contact the advertising coordinator to work out a custom deal!
Header
$150 / 1 week $545 / 4 weeks
half page COLOR: $149 BLACK AND WHITE: $125
FULL PAGE
Sidebar
COLOR: $299 BLACK AND WHITE: $199
$100 / 1 week $375 / 4 weeks
FORDHAMOBSERVER.COM
@fordhamobserver Get your message out with a post on Instagram, Facebook or Twitter. $20 / post per platform
3 column
2 column
COLOR: $99 BLACK AND WHITE: $75
COLOR: $75 BLACK AND WHITE: $50
PRINT EDITION
Classified First two words may be bolded for no extra charge. Hyphenated/abbreviated words count individually. Word limit : 50 $2 / 1 word
CONTACT THE BUSINESS TEAM advertising@fordhamobserver.com
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Terms and conditions accepted artwork All advertisements must be saved as one of the following file types: PDF, JPEG, TIFF The Observer staff will not make any sizing, color or artwork changes to existing advertisements unless otherwise requested and paid for. The Observer reserves the right to cancel placement of any advertisement. Reasons include (but are not limited to): adherence to the Student Handbook and art not submitted exactly as specified. Art in correct proportions, file format and reasonable resolution must be delivered to the Business Manager no later than five days before print date or three days before digital distribution unless otherwise specified.
general rate policy Bulk contract rates and special promotion rates will be determined on a case-by-case basis. The Observer reserves the right to sell, at any time, special promotional packages that carry special rates for all or some advertisers. The Observer reserves the right to revise the schedule of rates by giving 30 days’ written notice.
terms of payment Invoices will be mailed after publication of advertisement, along with tear sheets when applicable. Fordham departments and organizations will receive inter-departmental budget transfer forms. Charges that are 30 days past due will be assessed an initial 10% late fee. An additional 15% late fee will be applied to the new total charge for every 15 days the charge remains past due. Advertisements from clients whose accounts remain unpaid after 45 days will be stopped until payment and balances are current. Fordham University and The Observer reserve the right to report past due accounts to credit agencies. “Make good” advertisement requests in writing should be sent to the Advertising Coordinator. Luis Castellanos
Advertising Coordinator
advertising@fordhamobserver.com
Fordham University Lincoln Center 140 West 62nd Street Room G32 New York, NY 10023
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The Student Voice of Fordham Lincoln Center
Media kit designed by Owen Roche Updated by Luis Castellanos and Maddie Sandholm