Innovations
Click here to subscribe
Anti-Ageing Water
Hint gets together with Yogi Bear
Anti-Ageing North America has launched Nutra Resveratrol Anti-Ageing Water which contains its own patented, proprietary blend of Nutra Resveratrol. Nutra Resveratrol is designed to protect against free radicals and contains ingredients for the maintenance of cells, DNA repair and the immune system. It also features dimethylethanolamine (DMAE) which has been shown to reduce fine lines and wrinkes plus enhance brain function. Sweetened with Stevia, the five flavour range is packed in 20oz bottles.
In the United States, Hint water launched a limited edition Yogi Bear bottle for its unique Strawberry-Kiwi flavour to tie in with the new 3D movie ‘Yogi Bear’, which debuted in December, starring Justin Timberlake, Dan Aykroyd and Anna Faris.
Jeema Junior UAE based Jeema Mineral Water has launched a new, more conveniently sized 28cl bottle, designed for school lunch boxes and children on-the-go. Dubbed ‘Jeema Junior’ the new bottle has been well received and has delivered on the company’s goal of encouraging children to drink more water.
Nu20 - in a category of its own
Fashionable etc Water
According to consumer tests by US based NutriPure Beverages, its Nu20 enhanced water is in a category of its own, somewhere between SmartWater and VitaminWater.
A new premium English mineral water, etc, is hoping to gain some interest through sponsorship of designer Bryce Aime at London Fashion Week 2011.
It is available in three formulations: Immune, Complete and Energy, with a further ten formulations on their way.
Drawn from a valley ‘deep in the English countryside’, etc is available in both still and sparkling varieties in 33cl, 50cl and 75cl recycled glass and rPET bottles.
Iluliaq original iceberg water Located 190 miles north of the Arctic Circle on the west coast of Greenland, the Sermeq Kujalleq glacier has been a protected UNESCO World Heritage site since 2004. The glacier produces more ice than any other glacier on the northern hemisphere, filling the ice fjord with icebergs that are the source for Iluliaq Original Iceberg Water. Iluliaq is harvested by Kalaaleq people in the Ilulissat ice fjord the same way it’s been harvested for centuries. Kalaaleq people know the three different type of ice: the blue ice, transparent and hard, comes from melted snow that froze again; the Basal ice, tainted with mud and rocks comes from ice that rubbed on the basalt rocks; and the Glacial ice, pure and white, untouched, is the source of Iluliaq water, saved just before it will melt in the ocean and become salt water. Then the ice is brought to the bottling facility in Ilulissat. It’s melted naturally, slowly, because energy is rare and precious in Greenland. To ensure the unique quality of the water, elegant glass bottles and stoppers are sterilised by autoclave and individually filled and sealed, on demand, for each customer. Iluliaq only produces water on demand and does not keep any stock to ensure that only the freshest water is sent to customers. Each bottle is dated and the name of the customer is written on the label. Iluliaq avoids unnecessary carbon emissions by taking advantage of free capacity on ships returning to the mainland. © Water Innovation 2011. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.
8 PRODUCT NEWS
www.foodbev.com/water Issue 64 - January · February 2011