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Elderberry and white tea Slovenia based Radenska’s non-carbonated Oaza elderberry with white tea is sweetened with fructose and preservative-free as it is aseptically filled. The company said: “The beneficial effects of the refreshing elderberry were well known by our grandmothers because they prepared various drinks from its leaves and blossoms.
Elderberry is one of most efficient ingredients for eliminating toxins from the body. “White tea is an old Chinese elixir of long life and beauty. It is prepared by selecting the finest, youngest and unopened leaves and buds of the Camelia Sinesis tea plant. Due to minimum processing, it contains a high level of anti-oxidants which strengthen the immune system.”
Maximise taste, minimise calories trend that is influencing the whole bottled water segment is the strong demand for native, classic citrus and exotic fruits. At the same time, reduced-calorie, lowcalorie and zero-calorie drinks are experiencing another surge in growth in light of the ongoing discussion on overweight and obesity. Wild offers a range of solutions which respond to the challenge of making these drinks taste as good as their sugar-sweetened counterparts, without any impact on the fruity flavour. When looking at European product launches in 2010, market data shows that native and citrus fruits are on top: peach, lemon and raspberry are the most trendy fruits in the flavoured water category in combination with sweeteners. strawberry, pink grapefruit, blackcurrant and apple belong to the top ten flavours as well. Exotic fruits such as goji, yuzu, kalamansi, or pink guava are still full of potential. Well-known fruits can also be combined with superfruits such as pomegranate, cranberries and aronia. This helps to convince consumers to try near waters and flavoured waters with yet unknown but interesting and appealing fruits.
Sugar-free flavoured water Manufacturers do not only want to stimulate demand for their products through
new flavours, but also create low-calorie drinks. These have steadily gained importance over the last few years, driven by consumers’ concern for weight management. Wild offers Sweet Up, a premium sweetening option that tastes great and contains absolutely no sugar, to meet the trend needs of sugar-free drinks. Using Sweet Up, beverage manufacturers can significantly cut calories or even replace the sugar completely. Moreover, drinks produced with Sweet Up also win over consumers with their full-bodied flavour, as was confirmed in consumer tests conducted by Wild in co-operation with a renowned external institute.
Zero-calorie sweetener Stevia A natural option to create reduced-calorie, low-sugar or sugar-free products is Stevia. The sweetener is on everyone’s
lips as manufacturers await EU approval of the ingredient. Wild anticipates this in 2011, and correspondingly has already put all of its efforts into developing a Stevia portfolio. Sunwin Stevia is perfectly suited for a broad range of beverages such as near water and flavoured water.
the perception of the ‘bitter’ flavour. The addition of natural, functional Wild Resolver flavour extracts fully rounds out the taste of products using Sweet Up as well.
Wild Resolver for an authentic sweet taste Be it natural Stevia or other high intensity sweeteners: bitterness reduction is an important need for many of them to improve their consumer appeal. Their typical taste does not harmonise with every flavour. Manufacturers can utilise Wild’s Resolver to overcome this. Resolver is a natural flavour extract that eliminates the bitter taste of products containing sweetener combinations. It makes them taste virtually as if sweetened with sugar. Wild’s Resolver influences those taste receptors on the tongue that are responsible for the perception of bitter taste. It blocks the receptors without triggering
Source: Rudolf Wild GmbH & Co KG
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Sunwin stevia from Wild provides great taste in a variety of reduced calorie, low-calorie or zero-calorie near waters
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www.foodbev.com/water Issue 64 - January · February 2011