Innovations
Click here to subscribe
Kiwaii travels to US Kiwaii 100% True New Zealand Spring Water – which originates from the Blue Spring in Putaruru, Waikato, New Zealand – has gained distribution in the United States, through Premium Healthy Spring Water Inc.
Water for Water A new ethical bottled water business called Water for Water has been launched in Australia by entrepreneur Danielle Saleh. 100% of the business’s profits go towards facilitating pure drinking water in Calacoon City, Philippines. Water for Water is sourced from a spring at the foot of the Yarra Ranges, east of Melbourne, Australia.
KiwiPhil gives water to the world KiwiPhil, from New Zealand based Ethical Water Brands, gives all of its profits to water aid charities around the globe. The KiwiPhil message is simple: ‘buying a bottle of water in New Zealand helps give water to someone in the world who needs it’. KiwiPhil was the brainchild of winemaker and entrepreneur Michael Daymond-King, and two long time friends, Paul Burgin and Janine.
Make-over for Hwila
New look for Luna and Lara
Swedish design group Neumeister has given a new look to Hwila, a natural mineral water from Swedish brewer Abro.
Chadwicks, part of the Flexible Packaging Division of the Clondalkin Group, has given Eauvolution’s Luna and Lara Pure spring water a lift with new shrink sleeve designs using the brand’s twin characters ‘Prince Tabby’ and ‘Princess Tara’ to appeal to children.
Bearing the legend ‘Europe’s best carbonated water’, the range features natural and lemon/lime in cans, three flavours in PET and four variants in glass.
The sleeves are printed in 8-colour UV Flexo on 50 micron film and feature the Luna and Lara ‘Guide to Drinking Water’ on the reverse, accompanied by rhymes and colourful images, creating a healthy product designed to appeal directly to children.
La Fantana introduces bag-in-box to Romania Bing@ launches in India Raipur based entrepreneur Ashok Keswani of Neha Enterprises recently launched Bing@ packaged drinking water with a ‘Pure and Refreshing Taste’ in Mumbai city. This marks the company’s first foray into the fast growing Indian functional and enhanced water market. Pictured is Bollywood stat Shifanjali Shekhar at the Bing@ launch party.
Romania’s La Fantana has launched a 10 litre bag-in-box option for its household water cooler customers. Developed with Rapak, there is a choice of simple metal stand to aid dispensing or, for added convenience, a small electrically powered mini-water cooler.
© Water Innovation 2011. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.
10 PRODUCT NEWS
www.foodbev.com/water Issue 64 - January · February 2011