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A ReAl estAte Agency BAsed on teAmwoRk By Courtney tait Photos Carol’s PhotograPhy

W

hen Jack Wruth and Doris Shank bought Yorkton’s RE/MAX Blue Chip Realty in 2005, their goals for the business were clear: elevate the professionalism of agents, emphasize ethics and morals, be profitable and have market share. Nearly nine years later, the agency has grown from a team of five to 37 sales associates, and its annual gross sales have increased from $3.7 million to $90 million. “Our No.1 priority is hiring great people,” says Wruth. “The most distinguished thing about this company is that we

learned how to find and retain people who are ethical and trustworthy. We look for people who are service focused rather than sales focused.” Wruth worked with the brokerage for nearly a decade before he and Shank bought it. Together, they saw several ways in which to increase the company’s success. Along with recruiting outstanding people, the pair restructured the company into four segments: city residential, rural residential, agricultural and commercial, serving Yorkton and its surrounding areas. Every agent on the

team specializes in one of the four areas, with 50 per cent of the business’s sales made through the residential segment, and the other half through agricultural and commercial. The approach enables agents to focus on and gain expertise in a specific area, making them more valuable to their clients. An essential element of RE/MAX Blue Chip Realty’s success is its culture of teamwork. “We emphasize that you need to be a team player,” says Shank. “If someone has a problem, they can call another agent and get help.” A top l–r Doris Shank, Jack Wruth

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