or the owners and sales team of RE/MAX Blue Chip Realty, one of the first steps in giving their clients outstanding service is ensuring they are matched with the right agent. “We ask clients basic questions to try to determine what type of agent will suit them best,” says Doris Shank, coowner of RE/MAX Blue Chip Realty “We try to match their personalities with our agents.” The 37 sales associates at the agency were all hired because they showed strong ethics and prioritize service over sales. When Shank and co-owner Jack Wruth took over RE/MAX Blue Chip Realty in 2005, they restructured it into four segments: city residential, rural residential, agricultural and commercial, serving Yorkton and its surrounding areas. Each sales associate specializes in one of these four segments, enabling them to focus on and gain expertise in a particular area. The agency has 22 agents serving its residential clients, with 10 in Yorkton and 12 in surrounding rural areas. People in Yorkton and its neighbouring communities looking to buy or sell their home benefit from RE/MAX Blue Chip Realty associates’ expertise and emphasis on service. “Listening and communication allows me to make the experience entirely about the client,” says Cheryl Kustra, sales associate for Yorkton residential clients. “Calm, positive transactions are my main focus and making a perfect match is the result. Years of experience in organization and customer service allow me to provide the high standard of service I always strive for.” Sales associates such as Kustra at RE/MAX Blue Chip Realty benefit from the agency’s prioritizing of teamwork.
Nancy Johnson Esterhazy area 306.745.7578
“The agents are supportive of each other,” says Shank. For sales associates, this means that their successes are celebrated, and when they need help, it’s available. Shank fields 20 to 30 calls each day from agents, assisting them with various aspects of the sales process. “Everyone can come into the office for help,” she says. “We look after them.” For clients, having an agent with extra team support ensures any questions they have will be answered quickly, and any issues that come up will be dealt with effectively.
Tyler Kilbach Esterhazy area 306.331.9223
Lisa Kirkwood Melville area 306.728.6789
The team approach has proven successful, with annual gross sales increasing from $3.7 million to $90 million since Wruth and Shank bought the agency nearly nine years ago. Monthly meetings bring the agents together to discuss topics ranging from how to operate a business to how to be a better listener. The team’s dedication to honest, ethical service is continually reinforced. “When a client comes to me, they can expect total honesty, and I will do my utmost to get them into the right
Cheryl Kustra Yorkton area 306.621.4454
Stacy Neufeld Yorkton area 306.621.3680