T O W N F E AT U R E
CHURCHBRIDGE & LANGENBURG
THE GOLD STANDARD IN SALES AND SERVICE BY TONYA LAMBERT PHOTOS AFFINITY PHOTOGRAPHY
here are not many car dealerships that have been owned and operated by the same individuals for more than three decades. Such longevity is a sign of success, brought about by the sale of quality products at competitive prices and backed by excellent service. You know when you buy a car or truck from Paragon Sales Ltd. that you are getting good value for your hard-earned dollar. Warren Schappert, along with a partner, opened the doors of Paragon Sales Ltd. in Langenburg in August of 1981 when he was only 23 years old. At the time, he was the youngest first-generation GM dealer in all of western Canada. “We started at a time when many dealers and
other businesses disappeared due to record high borrowing rates. Against all odds, I was determined to make it work!” says Schappert. He and his wife Karen assumed full ownership in 1996. Over the past 31 years, Paragon has been selling new GMs and quality pre-owned vehicles to customers from near and far. “Obviously, the immediate areas are our primary focus, but our very visible location on Hwy 16 has enabled us to retail vehicles from BC to Newfoundland. The highway splits our two lots right down the middle, so when you drive in on the Yellowhead, you come right to the store. We stock very aggressively, carrying upwards of 150 vehicles at any given time,” says Schappert.
TOWN FEATURE CHURCHBRIDGE & LANGENBURG
The business has not only survived the ups and downs of the economy over the years, but it has thrived. In 2011, Paragon Sales expanded. A new 15,000-squarefoot building was erected adjacent to the original dealership. It includes a four-car showroom, a four-bay drive-thru service reception area and a 10-bay shop with brand new, state-of-the-art equipment. The original building is being used for detailing. “It was a major decision, but one that Karen and I are very glad we made. It and the buoyant local economy are major reasons for a substantial increase in business.” The dealership employs 18 full-time staff. “We have many long-term employees. I am very proud of the job they do for our