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FOUR GENERATIONS AS ROBLIN’S OWN DEALER BY REBECCA SCHNEIDEREIT PHOTOS JULIE SHINER

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n most respects, Cross-Town Motors is extremely modern. Their stock is eye-catching; they’ve recently renovated; their website is easily navigated. Scratch the surface at Cross-Town Motors, however, and you’ll discover one thing that hasn’t changed since they opened. That’s the dealership’s conviction that, as Cross-Town’s Jana Knight says, “Our customers are our neighbours” — no matter where they’re from. Jana’s great-grandfather founded Cross-Town Motors, which now offers Chevrolet, Buick and GMC models, almost 90 years ago. “It’s gone from generation to generation since 1924,” says Jana, whose grandfather,

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Harry, and father, Bob, both helmed the dealership. “We’re the oldest family-owned GM dealership in Western Canada.” Maintaining that legacy of integrity is of paramount importance to Colin and Jana Knight. “We service a farming community. Those values are part of how we run things,” says Jana. “We’ve built a relationship of trust with our customers going from generation to generation.” In today’s landscape, Jana explains, dealerships run by families rather than

corporate dealer groups are uncommon, but that’s just what Cross-Town Motors is. Now, after decades of service to the community, their clientele isn’t confined to Roblin; it’s country-wide. Customers’ children or grandchildren

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Fine Lifestyles Parkland Winter 2013  

Fine Lifestyles Parkland Winter 2013  

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