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Hello
from Fetim Group UK
Contents
Hello...
I’m Sandra Hyde, Marketing Manager for Fetim Group UK and I’d like to welcome you to our first edition of “Hello” our new trade magazine. This is an exciting time for all of us as the Fetim Group unfolds its strategy of developing its brand portfolio of highly desirable and complementary products.
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Trade Support New online 24/7 ordering trade portal. Find out about the Field Engineering Service Team.
4-5 6-7
Product Categories Showcasing our product brands.
Fetim The Story Read how they grew from timber importers to international trading group.
8-11
Product Previews AQUA25 sleek new low profile shower trays, showering and shower panels.
Trend Report See the latest trend report into the interiors market.
Why Choose Fetim for your Bathroom A one stop shop for
12-13 14-15
showering, bathroom accessories, flooring and window fashion.
Insight Window Fashion Rod Harrington shares his knowledge.
Sales Team Update Mike Jones, Fetim UK Sales & Marketing Director introduces his team.
16-17 18-19 20
Investing in Customer Service Meet our Internal Sales Support Team.
Prestigious Projects Total solutions provider of quality interior products for our UK and International clients.
21-23
Look Out A sneak preview of what is planned for the next edition of Hello...
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Front cover photo: B!Organised shelving, Solidfloor™ wooden flooring and Intensions window blind.
Fetim Group UK, Unit 300 Solar Park, Solihull B90 4SH United Kingdom T: +44 (0) 121 395 2000 F: +44 (0) 121 395 2001 E: hello@uk.fetimgroup.com www.fetimgroup.com
We recognised that with our wide portfolio of products we needed a strong but simple way to communicate our product brands and what differentiates them. We have focused our business activities into four core product categories; Showering, Flooring, Shelving and Window Fashion. The new corporate identity of Fetim Group UK enables us to market our individual brands, their values and attributes more effectively and distinctively. You will see more of this over the coming months under our “Hello... we meet again” campaign which has been created to instantly convey to our customers the variety of product brands we offer within each category. We will keep you updated on promotions and new marketing collateral as we roll out the campaign. On behalf of everyone at Fetim UK, we would like to thank you for your support to the business. I hope you enjoy the magazine and find the content useful. Your views are important to us and we welcome feedback. If you would like to share with us what you found interesting or would like more details on any particular topic then please email hello@uk.fetimgroup.com
Sandra Hyde
Marketing Manager Fetim Group UK
Hello... we meet again Some of you may know us as AQUALUX, the number one brand for shower enclosures and bath screens in the UK. We were bought by the Fetim Group in 2012 as the company developed its strategy to build a branded sanitary division. But Fetim Group UK offers much more than sanitary products as you will soon discover. As a leading supplier in bathroom designs we are expanding our sanitary ranges to include bathroom furniture, and widening our showering products to include shower heads, rails, brackets, low profile trays and modular panels see pages 8–11 to preview new products. As a result of our commitment as a total solutions provider for sanitary interiors we have modified the Aqualux logo and strap line from Shower Surrounds to Bathroom Design, to reflect the comprehensive, creative and technical strength of our product offer. OLD
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