Aid Appeal

The fashion scene in Qatar is growing exponentially and many engaging activations are happening in the country. The new initiative, EMERGE, is a partnership between Qatar Creates, a gateway to cultural activities, and supermodel Naomi Campbell with her charity, Fashion For Relief. This venture aims to create new apprenticeships, afterschool programmes and university projects focused on creative and alternative industries such as general education, fashion, technology, art, sustainable innovations and agriculture. EMERGE will unfold in three main events leading to a grand couture show. Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, the driving force behind Qatar Creates, said: “With the FIFA World Cup Qatar 2022, we stand at the cusp of an incredible moment for our region. It is our responsibility to seize this moment and draw the attention of the international community towards causes that benefit marginalised people across the globe. I am grateful to EMERGE for joining our efforts and I am confident that we can harness this opportunity to uplift and empower those who need it most while creating cultural milestones.”