NEW IDENTITY

As part of the brand’s reinvention, state-of-the-art boutiques have been conceptualised, only the second store showcasing the new layout opened its doors recently in Qatar.

Recognising Qatar as a valuable hub for all things luxury and high-end lifestyle, Damas has expanded its presence with the opening of a one-of-a-kind shopping destination at the new enterprise, Place Vendôme. “Doha has always been an important destination for luxury. Therefore, it’s the perfect location to grow our brand as it echoes what we have been creating for the past two years,” says Luc Perramond, Damas CEO.

The jewellery house offers elegant creations to please Qatar’s booming luxury sector thanks to its successful and highly established presence across nine countries and over 150 stores in the Gulf region. Among its new objectives, catering to a growing segment of Qatar’s burgeoning retail clientele is one of them.

Damas’s newly redesigned concept boutique is inspired by a natural palette of sand, beige and gold with a vast collection of Damas pieces bathed in a soft, flattering light. The boutique resembles a walk-in jewellery case, flaunting the house’s exclusive and opulent creations within a masterfully designed space. Dedicated lounges and corners bring a sense of peace with curving walls and artful, softly rounded furniture, embodying the graceful movement of the region’s desert dunes. “The store is a haven of calm and wonder, inspired by the region’s enchanting dunes – truly a sanctuary of relaxation and rejuvenation,” says Myreine Massih, Damas