THE ALL-NEW BMW � SERIES ���I

AS LONG-TIME FANS OF THE BMW BRAND, OHLALA WAS DELIGHTED TO SPEND THE DAY IN THE 2023 740I LUXURY SALOON.

BMW has firmly established itself as a car super brand. This vehicle manufacturing powerhouse has become one of the world’s most recognisable labels thanks to more than a century of premium car production. They have tirelessly pushed the envelope in all areas of design and delivery, developing dynamic and sporty vehicles jam packed with high-performance technology, cutting-edge innovations, and a vast array of both driver assistance and safety features. This month, OHLALA was fortunate enough to get its collective hands on the new BMW 740i, compliments of the exceptional team at Alfardan Automobiles BMW.

Exterior

Approaching the 740i for the first time, we were struck by the car’s potent presence. Exuding a sense of exclusivity, refinement and pure power, this latest creation from BMW is nothing less than a picture of aesthetic perfection. The front end of the new 740i is almost menacing in appearance, looking as if it wants to growl at you. The combination of its illuminated, chrome BMW kidney grille sitting proudly as its centrepiece, along with its twopiece, split crystal headlight units, ensures there is no doubt this car is a proud member of the luxury segment.