AN ODE TO TIMEKEEPING

Watches and Wonders Geneva 2023 –a journey into watchmaking and its marvels.

For a whole week, the Swiss city of Geneva stopped or better to say that it was beating to the rhythm of watchmaking movements with one the biggest fairs in the field: Watches and Wonders Geneva 2023. Activities ‘In the Salon’ happened on April 1 and 2 and ‘In the City’ ran from March 27 until April 1. During the fair, numerous innovations were presented to keep pace with the rapidly growing global watch market. The booths of the biggest players in the field were beautifully decorated and specially designed for the event. A large concentration of some of the most incredible timepieces in the world was under the same roof – an unforgettable celebration of these timekeepers that first appeared in the 15th century. The event was extended beyond Palexpo (the convention centre where the fair happened), and the ‘In the City’ experiences were as grand as the buzz in the event’s corridors. They marked a turning point in the development of Watches and Wonders Geneva, engaging the city and the general public, who were drawn by special events in the boutiques and at other points of interest in the watchmaking capital.

Watches and Wonders Geneva 2023 closed with record figures, with 43,000 unique visitors (22,000 in 2022) over the whole week, 5,400 retailers, 125 nationalities, and 35,000 overnight stays, while the number of end consumers doubled during the first five days.

In the following pages, we will bring some of the latest launches that happened at this extraordinary exhibition and around town. The OHLALAteam was there again this year and we had the opportunity to experience this fascinating event firsthand –we are looking forward to going back next year!