Brand Growth

The handbags, footwear and fragrance label BY FAR is expanding its range into eyewear. The first-ever sunglasses collection pays homage to Los Angeles, where the brand opened its first physical retail location on Melrose Place in May 2022. The well-known Italian eyewear manufacturer Marcolin is in charge of giving life to the pieces. “Marcolin’s expertise and capabilities in the development and manufacturing of eyewear are among the critical factors that led us to take this next significant step in the brand’s evolution. We were looking for a partner capable of translating our vision into an accessory that represents present-day style,” explains Sabina Gyosheva, CEO and Co-founder of BY FAR. The collection consists of four styles, all constructed out of acetate and metal, developed using cutting-edge production techniques and incorporating the finest craftsmanship. The sunglasses feature lightweight frames and fine detailing such as mirrored or contrasting coloured lenses, transparent temples and subtle variations of the BY FAR logo decorating the side arms.