ARTICLES AVAILABLE ON THEAFRICANPRO.COM MARKETING:
A MARKETING QUALIFICATION FOR AFRICA
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African marketing professionals need not look outside the continent any longer to further their academic studies. The African Marketing Confederation (AMC) has launched its Chartered Professional Marketer (CPMkt(A)) qualification, designed to provide skills that relate specifically to Afrocentric markets and introduce tools and trends that enable marketers to interact in both a continental and global, context. Visit www. africanpro.co.za/professionals to read more
KENYA AIRWAYS:
MESSAGE FROM KENYA AIRWAYS CEO ON STATE OF THE AIRLINE A lot of untruths and innuendos have recently been peddled in the media and other circles regarding Kenya Airways. Given the airline’s pivotal role in not only Kenya’s economy, but to the region, and its valuable contribution to giving Kenya visibility on the global front, these statements cannot go unchallenged. Visit www. africanpro.co.za/travel to read more.
NIGERIA:
NIGERIAN MARKET POSED FOR STRONG BUSINESS AVIATION GROWTH The Nigerian Commercial aviation industry has contributed about $0.7 billion (N137.9 billion) to the Nigerian Gross Domestic Product (GDP), and a projected investment of USD 12 billion in the short and medium term should lead to passengers’ growth to between 12 and 25 million by 2018. What’s more, industry data revealed that Nigeria’s passenger traffic for inbound and outbound destinations soared to 21 million in 2014, surpassing the 2013 record by over 20%. Visit www. africanpro.co.za/travel to read more.