than deploying the army late in the day when the damage is already done. They cannot risk having potential billionaire investors like Trump saying that this is a mess not to be touched by his goldplated ten-foot pole. They must worry when the UK, whose pound-toting populace visit the country in their hundreds of thousands annually, and China, one of their ‘BRICS’ partners, are advising their citizens
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against taking flights to OR Tambo International. It is no wonder President Zuma cancelled a trip to Indonesia and appointed an inter-ministerial task team to find a lasting solution to the underlying problems amongst other measures. Social media has increased pressure on the government to act. For those in business, this should be an encouragement to create content that will be shared widely on social
networking sites by would be customers for your benefit. It is called viral marketing, one of the most effective means of projecting one’s brand today. A recent brilliant example of this is the ridiculous $23,000 a night Kempinski Hotel Valentines package that had all of us sharing the flyer across several social media platforms giving the venue priceless publicity. KEITH KUNDAI