to customers when invoicing them.” Deltacab is a member of the Sandton Tourism Association and some of their high profile clients include Deloitte & Touche, Anglo American, Bain & Company and the Courtyard Hotel. Emmanuel said their aim is to provide a professional, executive and corporate shuttle service as they do not want to compete with the “taxi on the street”. “We are in a saturated industry because people think that the taxi industry is as easy as purchasing a vehicle and expecting people to jump in for a fee. This impacts pricing as most operators are willing to accept very low amounts as they do not have to consider expenses like office rent and other overhead costs.”
And DeltaCab is beginning to get noticed. In 2011, the company was a finalist in the service category of the Randburg Chamber of Commerce Industry /FNB Business Excellence awards. Emmanuel attributed the nomination to the firm’s culture amongst the body of eight staff members of putting the client first. He cited his wife Nomvula (with whom he has a new born son Langa), his mother and his successful entrepreneur mother-in-law as his sources of inspiration. He said he aspires to establish a transport empire that includes haulage and executive jets services with active operations that stretch as far as his country of origin Nigeria. - Keith Kundai