Expatriate Mag Issue 10

Page 22

DR. L. DESIRE KIKOMBA

Group Chairman and CEO OF BUPHE r L. Desire Kikomba was until

my partners and I began thinking of ways to

recently a non-executive director

help.”

Edenvale as it centrally placed between the

of the insurance giant, Resolution

The company is strategically located in

business hub of Sandton, Pretoria and the

Insurance. He is currently a

Top business speakers always say that

airport. Soon after registration, they partnered

director of Genric Insurance and is the founder

the best enterprises are built around creating

with Resolution Insurance who underwrote

and group chairman of the pan African

change and serving peoples’ needs. Dr.

their services and established a similar entity

insurance company Buphe. The Expatriate SA

Kikomba says that he noted that a number of

in DRC. This was the first country that they

magazine had the opportunity to interview Dr.

patients struggled with medical bills as they

ventured into on the way to setting up offices

Kikomba at the company’s offices in Edenvale,

had no medical insurance and had to rely

in Zambia, India, Congo, Mozambique and

Johannesburg.

on their savings which were frequently not

Mauritius. It is an international group with a

sufficient.

mission of extending a helping hand to the

“I moved to SA in 1990 soon after

African market as Dr Kikomba believes in the

graduating at the University of Kinshasa with

“In addition, in African culture, we are

saying that “a person who has forgotten where

a medical degree,” he recalled with a very

accustomed to taking care of members of our

he comes from, surely does not know where

distant French accent.

extended family. A good number of people

he is heading to”.

from other countries here often have to send

He continued to explain that the move

money to their home countries to assist with

was initiated by the need to pursue post-

medical bills for their family members. We

Buphe International Limited PCC, a holding

graduate studies and to find an advanced

have devised a universal medical insurance

company which is registered in Mauritius and

environment to practice medicine. On arrival,

that provides cover for a family of five for as

a licensed financial services provider with the

he got a position as a general practitioner

little as USD 1,500.00 a year.”

local Financial Services Commission. We set

at Boksburg Benoni Hospital (now O. R.

“Our organisational structure begins with

up this company following our move from

Tambo Memorial Hospital). He worked in the

Buphe was registered as a private

Resolution Insurance to Guardrisk (a wholly

obstetrics and gynaecology department and

company in South Africa in 2004 and was

owned subsidiary of Alexander Forbes) who

later served in a management position at the

subsequently listed as a financial services

are our underwriters today. Buphe in Mauritius

hospital until 2005 when he moved to the

provider with the Financial Services Board

holds a captive cell with Guardrisk International

Edenvale General Hospital. In the same year

(FSB). They invested heavily in information

PCC. Below the holding company, Buphe has

he completed an MBA from The University

technology (I.T.) establishing a platform that

what it calls management structures, which

of Luton and went on to pursue a diploma in

is unique to the company called BUMAS

are the locations where most of our members

public health at The University of Pretoria.

(Buphe Medical Administration System).

seek treatment being South Africa, Morocco

and India. The distribution of the management

“Buphe is an acronym for Business in

“We decided to set up our own customised

structure is intended to cover the three

Public Health. The idea to start the company

system rather than purchasing what is in the

African regions as follows: Morocco to cover

came from the number of people who visited

market given that the needs of our members

West Africa, India to cover East Africa and

SA from other African countries for treatment.

are very unique. For example, we needed a

South Africa to cover Central and Southern

I was seeing five to six people from the

system that could handle multiple currencies

Africa. Finally, our operational structures are

Democratic Republic of Congo (DRC) each

and multiple languages. It is a support system

in Zambia, Mozambique, Republic of Congo

month. I believed the situation was similar for

that is integrated to speak to the online

and DRC where most of our members seeking

other African Countries also. That gave me the

inputs from our members such as insurance

treatment hail from.”

impression that there is a significant amount

claims. An effective I.T. system is important to

of inward traffic for medical reasons to SA and

remain competitive as it is a key cost driver.”

20

EXPATRIATE


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