generates press and sales together, with our artists using our website as a home base. How have you positioned the gallery website for a good mobileviewing experience? Thanks to the brilliant minds at exhibit-E, we have eliminated any use of Flash, which is notoriously troublesome on Apple products. This alternative coding allows mobile users to easily view changing images and video content from their devices. In turn, we get the benefit of putting multiple images and video programming right in the palms of our clients’ hands. Have you seen how your website looks on the iPad? Yes, and it looks incredible. Having our website accessible by iPad is a fantastic asset, especially at international art fairs. We do not have to carry our entire inventory around the world, and people can view a light installation perfectly in their hands without having to ship the piece to Hong Kong or Paris. Do you think more people are browsing with mobile devices? Yes, and I have been anticipating this for a while now. I remember when Peter Weibel of ZKM Museum in Karlsruhe, Germany, spoke on the occasion of Jordan Crandall’s exhibition in the 90s. He predicted then that in the near future, we would all be carrying around mobile devices that would eventually become extensions of our bodies. This resonated with me, and I have never forgotten it. Now I never leave the house without my Berry. I do not think I am alone in this practice!
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