The Art World and the World Wide Web

Do you use social media to promote your artists?

Yes. We maintain very active Facebook and Twitter pages, as do many of our artists. We love the blogosphere and appreciate all of the generous attention they have given the gallery.

Surprisingly, these social-network platforms are quite transgenerational, and have helped us connect virtually and in person with clients, writers, and artists of all ages. I think this is a great advancement in technological connectivity for society.

Do you think that there is a social-media benefit to having a video-rich website?

Yes. In addition to being more visually stimulating and attentiongrabbing, the video component helps viewers become familiar with our physical space and new media works. With the advent of sites like YouTube and Vimeo, it is clear that the public responds well to video content online. We have had several virtual tours of our exhibitions video recorded by members of the press, which we can then place online, heightening the realism of the experience a visitor to our website receives.

Do you think your artists are pleased with your website and your overall Web strategy? Can you talk about that strategy?

Yes, our artists love our website. In our news section, we share links to our artists’ personal websites, upcoming events, and press online. The artists participate in turn, linking visitors to their sites back to our website. We function as their virtual gallery as well as their physical one.

The majority of my artists are active online, with websites, blogs, Twitter, Facebook pages, etc. They promote each other and the gallery. We have formed an extensive network that 32