The Art World and the World Wide Web

Revolution, there has been this thriving economy with an increasing interest in contemporary art and I want to develop a cross-cultural exchange between Chinese collectors of Western artists and Western collectors of Chinese artists.

We had a booth at ART HK last year, and I want to continue to reach out to the Chinese market. Using simplified Chinese characters, clients and artists who speak either Cantonese or Mandarin will be able to easily navigate through our website. This is an effort on our part to welcome new artists and clients to our global program.

What are the things that you like about your new website?

We have never used an online store to sell editions and books before, and I am looking forward with great anticipation to seeing how successful this will be for our artists.

It was also important to me to have larger visual images as well as videos, because many of my artists work with software code to create changing light works and moving imagery. Leo Villareal is one example. I find our new website much more visually informative, which is very important when your business is art. I love our beautiful translucent pull-down screen for our navigation bar—it rivals the new Mountain Lion design!

Do you use your site to generate sales?

Yes. We receive numerous inquiries from our site, and we had many compliments on our old site, stating that it was very minimal and easy to use. Our new site seems somehow even easier and more intuitive for our clients, and with the Private Viewing Rooms, we can successfully initiate and finalize a sale solely by using the site.

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