The Art World and the World Wide Web

immaculately framed with a white border. Click on one of these, and an eye-popping image of the artwork fills the screen, again framed attractively in a white border against the black background. Here the black background becomes an active element exploiting the white border and activating the space around the artworks with an irresistible clarity. It’s a beautiful device for displaying artwork on the Web. As you move from page to page, the menu bar is always displayed at the top of the page, allowing for easy navigation wherever you go in the site. Another navigational aid is available when you are viewing full-sized images: near the top of the screen, just below the left side of the menu bar, are three simple directional arrows which enable you to move backward or forward one image at a time, or jump one layer up the menu to the thumbnail page.

Also on the exhibition page is a button taking you to another corridor in the site, this one devoted to the artist and his body of work. The organizational structure for this section gives the gallery the ability to share a generous amount of information about the artists. Here you will find selected images of the artist’s work; biographical information about the artist and a brief description of his work; the artist’s exhibition history; links to publications available for purchase; links to press packets (in PDF format); and links to current and past museum exhibitions for the artist. The artist’s previous Matthew Marks Gallery exhibitions are also archived here, with full-page images of the artworks available for viewing.

The menu bar gives you the choice to navigate by “Artist” or “Current Exhibitions.” Another menu choice lets you view a list of museum exhibitions featuring artists represented by 132