The Art World and the World Wide Web

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the idea of the work environment and taking down some of the conventional boundaries. That’s great, but the challenge now becomes: where is that data stored? In the cloud-computing model, the expectation is that you are handing over all of your corporate and private information to the cloud. This can have disturbing implications. Who owns the data? Cyber City has approached this issue by having our own data-center facility that is purely our responsibility. We are able to provide cloud services with the accountability of a small business. Do galleries know what they need, or do you guide them? It would be a very rare and technically savvy gallery that could pilot their ship in terms of technology. People know what they need, but they bring us in to guide them. So what advice can you give to art-gallery owners in terms of their technology? Proactively decide on your business’s approach to technology. Do you want to allow blogging and Facebook in the office because they’re good for morale and viral marketing? Do you only want business applications and websites? It’s important to recognize the blurring lines between personal technology and business technology and discuss this openly with your staff. Describe your range of services? We try to be a one-stop shop for our clients related to technology needs. That can include anything from formatting a Word 99


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