EPI 2012 Media Kit

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New Disaster Research in Asia The Global Literature Review MSF: On the Ground in Somalia

Mental Health in Post-Quake Haiti EM Comes of Age in Slovenia A Swede’s Brooklyn Observership

EMERGENCY PHYSICIANS INTERNATIONAL

EMERGENCY PHYSICIANS INTERNATIONAL

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EU

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HEADLINE HEADLINE: headline

scandinavia

Will regional unity lead to EM collaborations?

Hong Kong Undergraduate education

france

The oft-lauded EM system struggles against the tide of overcrowding

at a crucial crossroads

soutH Korea Looking outward while

plus

EMERGENCY PHYSICIANS INTERNATIONAL

plus

honing standards at home

The Case for Emergency Paediatrics

EM Development Reports from

Dr. ffion Davies

&

EM in the EU

botswana & IndIa

Dr. abDel bellou

Issue 4 summer 2011 epinternational.ning.com

issue 5 // fall 2011

www.epijournal.com

Introducing a vital new way to reach emergency medicine providers around the globe, and impact one of the fastest growing medical specialties in the world Why advertise in EPI? A respected voice: EPI his helmed by the leading voices in international emergency medicine, including Drs. Peter Cameron, president of IFEM, Jim Holliman and Terry Mulligan.

HIGHEST CIRCULATION: With as many as 8,000 readers per issue, EPI is hands-down the highest circulation publication in the field of international emergency medicine.

PASS-ALONG READERSHIP: Unlike promotional flyers and leaflets which are quickly discarded, EPI will be kept long after the conference has ended and passed along to colleagues.

first to market: EPI is the first magazine dedicated to global emergency medicine development. As such, it has garnered the attention of every major emergency medicine society around the globe.

online DISTRIBUTION: In addition to being distributed to every attendee at the conference, EPI will be downloaded by thousands of international emergency physicians online.

Learn more online at www.epijournal.com

Published by Plaster Publishing, Brooklyn, NY


{2012 fact sheet} EMERGENCY PHYSICIANS INTERNATIONAL

The Magazine summer 2010

a new magazine by

The first magazine to reach the international emergency medicine audience

Prestigious editorial board, including Peter Cameron, the president of the

epinternational.ning.com

International Federation of Emergency Medicine (IFEM), editorial director Jim

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Holliman and executive editor Terry Mulligan. EPI has been the official publica-

EM DEvElopMEnT rEporTs FroM arounD ThE globE

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including

bhutan turkey Colombia hong kong Vietnam South afriCa Panama korea SPain Croatia ghana

The Future of IFEM

an interview with Drs. gautam bodiwala and Peter Cameron Could The Netherlands be a template for EM development in Europe?

Print/Online Sales:

Logan Plaster Logan@Plasterpub.com 410.980.0628

Email Advertising Sales:

Ben Maitland bmaitland@multibriefs.com 972.402.7025

tion at conferences on three continents. Circulation: Print Each year, EPI distributes magazines at the top international emergency medicine conferences in the world. Each conference expects between 1000 and 3000 attendees. EPI is typically distributed directly in the conference welcome satchel. Upcoming Distribution: •

The 1st Global Network Conference on EM, United Arab Emirates: January 2012

The International Conference for Emergency Medicine, Ireland: June 2012

The EurAsian Congress on Emergency Medicine, Turkey: September 2012

The European Congress on Emergency Medicine, Turkey: October 2012

Circulation: Digital In addition to print distribution, each issue of EPI appears in digital form on the EPI Professional Network. Past editions have garnered more than 6,000 unique viewers from around the globe. The EPI Network currently has more than 1,200 registered members from more than 60 countries, making it the largest professional network for emergency care workers. In addition to organic viewers through the EPI Online Network, the magazine will also find new users through the EPI Email Newsletter, which reaches nearly 5,000 international emergency physicians every week. Editorial •

Essays on comparative medicine, sharing tips and tricks across borders

Vivid photography from the field

Opportunities to practice medicine abroad

Inspiring stories of humanitarian work and relief efforts

Read the magazine at www.epijournal.com


{2012 rates & data} EMERGENCY PHYSICIANS INTERNATIONAL

New Disaster Research in Asia The Global Literature Review MSF: On the Ground in Somalia EMERGENCY PHYSICIANS INTERNATIONAL

T

H

E

EU

RO

PE I SSUE scandinavia

Will regional unity lead to EM collaborations?

france

The oft-lauded EM system struggles against the tide of overcrowding

plus

The Case for Emergency Paediatrics

4C Display Advertising Rates Ad Size

1x

2x

3x

4x

Full Page

$1760

$1690

$1622

$1557

1/2 Page

$1056

$1014

$973

$934

Classified Advertising Rates Line ad base rate

$3/word

Minimum charge

$150 (50 words)

Border (Red/Blue/Black)

Additional $75

Red Type

Additional $75

Company Logo

Additional $100

Dr. ffion Davies

&

EM in the EU Dr. abDel bellou

issue 5 // fall 2011

www.epijournal.com

Print/Online Sales:

Logan Plaster Logan@Plasterpub.com 410.980.0628

Deadlines Insertion Orders Due

Materials Due

December 1, 2011

December 15, 2011

Middle East 2012

Email Advertising Sales:

Ben Maitland bmaitland@multibriefs.com 972.402.7025 Binding: Saddle Stitched Ad/Edit Ratio: 40/60 Trim Size: 8.25” x 10.75” Live Area: 8” x 10.5” Bleeds: When designing full bleed ads, keep live content within the “no bleed” measurements.

EPI has the highest circulation of any international emergency medicine publication, making it the #1 source for global recruiting

ICEM 2012

May 1, 2012

May 15, 2012

EACEM 2012 (EurAsian)

October 1, 2012

October 15, 2012

EuSEM 2012

October 1, 2012

October 15, 2012

Digital Advertising: Online Size

W x H (inches)

W x H (mm)

Full Page (Bleed)

8.5 x 11

216 x 379

Full Page (No bleed)

8 x 10.5

203 x 267

1/2 Page Vertical (Bleed)

4.3 x 11

109 x 279

1/2 Page Vertical (No Bleed)

3.8 x 10.5

97 x 267

1/2 Page Horizontal (Bleed)

8.5 x 5.7

216 x 145

1/2 Page Horizontal (No Bleed)

8. x 5.3

203 x 136

Digital Advertising: Online •

EPI’s Online Network has more than 1,250 active, registered members from more than 60 countries. Banner advertising available on a monthly basis. Email logan@plasterpub.com for pricing options

Digital Advertising: The EPI Global Briefing •

EPI’s weekly email newsletter, the EPI Global Briefing, now reaches more than 5,000 international emergency physicians. To advertise in the Global Briefing, contact Ben Maitland at 972.402.7025 or bmaitland@multibriefs.com


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A

MANY WAYS TO DELIVER YOUR

MESSAGE

B

TO THIS MARKET

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B1 D

ADVERTISING OPTIONS A

LEADERBOARD This premier position provides your company with top exposure and quality traffic.

B/1 TOP/BOTTOM SKYSCRAPER

F

A skyscraper is a large format ad with prime real estate to sell your company’s products or services to decision-makers.

C1

C/1 TOP/BOTTOM BANNER Banner ads allow your company to combine text, colors, and graphics into a unique sales message for committed buyers.

E

D

PRODUCT SHOWCASE Showcase your latest product with this placement and include a photo, 50-word description and link to your site.

E

FEATURED COMPANY AD Integrated into the feel of the brief, a callout ad targets your buying audience with an image and 25-word description.

F

TRADITIONAL TEXT AD Leverage the power of words with a 15-word text ad to drive traffic to your website.

Sample provided is representative of ad specifications only and does not necessarily depict placement within the brief. SEE PRICING NEXT

>>>

G

CURRENT PROMOTION Promote your company’s current special offer with this 5-word ad that will entice buyers and increase traffic. Ad includes a unique landing page developed specifically for your company. View landing page sample.

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AD RATES & SPECS

Leaderboard $3500 Image Dimensions 728x90

Prices are for participation in 13 emails to the 4,500 top emergency physicians and decision makers representing over 60 countries. (one 90 day cycle)

File Format JPEG, GIF

Max File Size 40k

Top/Bottom Banner $3000/$2750 Image Dimensions 468x60

File Format JPEG, GIF

Max File Size 40k

Top Skyscraper / Bottom Skyscraper $3000/$2750

Image Dimensions 120x600

File Format JPEG, GIF

Max File Size 40k

Product Showcase $2950 Lorem ipsum dolor Lorem ipsum dolor sit amet, consectuter adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minimum veniam, quis nostrud exercitation uliamco laboris nsi. More

Text five word headline, fifty word description Image Dimensions 175x125 File Format JPEG, GIF

Lorem ipsum dolor Lorem ipsum dolor sit amet, consectuter adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minimum veniam, quis. More

Featured Company $2500

Text five word headline, twenty-five word description Image Dimensions 125x100 File Format JPEG, GIF

CONTACT US COLBY HORTON

Traditional Text Ad $1500

Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectuter

Text five word headline, fifteen word description Image Dimensions 120x50 File Format JPEG, GIF

VICE PRESIDENT OF PUBLISHING 469.420.2601 chorton@multibriefs.com

BEN MAITLAND DIRECTOR OF ADVERTISING SALES 972.402.7025 bmaitland@multibriefs.com

Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet,

Current Promotion $2250 Text five word headline Image Dimensions 68x34 File Format JPEG, GIF Landing Page Text 50 word product description Landing Page Image Dimensions 175x125 File Format JPEG, GIF

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THE EPI GLOBAL BRIEFING, POWERED BY MULTIBRIEFS, PROVIDES WEEKLY NEWS AND INFORMATION TO TOP EMERGENCY CARE WORKERS AND DECISION MAKERS WITHIN EMERGENCY TRAINING AROUND THE WORLD.

The EPI Global Briefing tackles today’s most relevant issues, gathered from sources like The Associated Press, The New York Times, Financial Times and the leading industry publications. delivered to the inboxes of global emergency medicine physicians, emergency medicine residents and physician assistants, The EPI Global Briefing keeps professionals informed of topics that impact the daily operation of their business. Subscribers are decision-makers with purchasing power - the top-tier professionals in the industry.

EPI GLOBAL BRIEFING IS A PROFESSIONAL RESOURCE FOR

NEW IDEA 4


TOP TEN REASONS TO ADVERTISE IN THE EPI GLOBAL BRIEFING:

1

CREDIBLE SOURCE For over 19 years, our members have turned to the association as the informational authority of the industry. Advertising in The EPI Global Briefing solidifies your place among weekly information provided to EPI members.

2

TARGETED DISTRIBUTION Advertising in The EPI Global Briefing allows your company to reach industry decision-makers. Your message will be in front of pre-qualified buyers who are looking for your products specifically for their business.

3

OPT-IN SUBSCRIBER LIST Subscribers to The EPI Global Briefing have asked to receive this information. Your ad will no longer be mixed with junk mail and spam. Our enhanced technology ensures that your ad will make it through spam filters.

4

RELEVANT CONTENT Our editorial philosophy is driven by current events and relevant industry issues and trends that affect our subscribers the most.

5

FREQUENCY Frequency builds awareness. As a weekly publication, The EPI Global Briefing ensures your ad will be seen every week by our 4,500 subscribers.

6

AFFORDABLE Advertising in The EPI Global Briefing is much cheaper than many other Internet advertising options, and much more affordable than television and radio promotion. Have you priced pay-per-click campaigns lately?

7

YOUR AD WILL GET THE ATTENTION IT DESERVES Each issue of The EPI Global Briefing has a limited number of ad spaces, allowing your ad to get maximum exposure. A limited number of ads equals higher visibility.

8

IMMEDIATE RESPONSE TO YOUR AD The electronic format makes it more convenient for a reader to respond to your ad. Your product is just a click away!

9

EXCEPTIONAL CREATIVE SERVICES Our talented graphics team is continually raising the bar by creating sophisticated Web ads for our clients. These services are offered at no charge to advertisers in The EPI Global Briefing.

10

TRACK CAMPAIGN EFFECTIVENESS As an advertiser, you’ll have the ability to track reader response your campaign, immediately quantifying your ROI.

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Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.